Canyon Accessories

Canyon enhances its presence at the UK market

Published By Canyon Accessories [English], Mon, May 29, 2023 4:40 PM

Canyon, mobile and PC accessories brand, continues to boost its sales in the UK: next year, the company expects a major demand increase in the sector.

Canyon Accessories was founded in the Netherlands in 2003. 19 years later, it is a fully-fledged electronics brand with 16 offices in Europe and products sold in over 26 countries. The company offers an extensive range of mobile and PC accessories, smart devices and gaming solutions.

After demand was impacted amid the economic uncertainty in Q1 and Q2 2022 in key Central and Eastern European markets, Canyon Accessories managed to restore its product turnover to the level of 2021 in Q3 and Q4 2022. In 2022, the amount of the brand's products sold globally had reached millions of units.

The Canyon's strategy for the upcoming year includes the development in the smart watch, headphone and headset, PC accessories and portable charger categories. Canyon will continue to expand its operations in the regions of Western Europe, the Middle East, and implement an updated sales management concept based on the principle of collaborative planning, forecasting and replenishment (CPFR). The brand plans further development of its business through strategic alliances and a strong presence in both online and offline markets.

The Canyon brand has entered the UK through cooperation agreements with JDM Products, Bluechipworld and Smithie UK, scaling up its footprint in the region as part of the company's continuous expansion in key markets. "Following the commitment to transparency and uncompromisingly high professional standards, we strive to form long-term relationships creating added value for our customers," comments Hamish Munton, Head of Sales of GBR region of ASBIS Own Brands.

The company aims to provide its partners with an off-the-shelf solution for the needs the partner may not even be ready to formulate yet, rather than a set of products. For this purpose, a brand team was created able to capture and accumulate various trends and generate a portfolio of products required for implementing a long-term cooperation strategy.

"Being a major market player among the B-brands, Canyon Accessories provides an exciting collection of products. We consider it to be a holistic ecosystem. This is the new normal for the business, so we launch our entire product range to the markets of the Western Europe: from mobile and PC accessories to gaming devices and fashion electronics to position Canyon as an ecosystem-type supplier. Canyon's partners can always seek our advice regarding the product range and business development," – says Dmitrii Romanenko, Business Development Director Canyon Accessories.

The home electronics accessories market is highly segmented and loaded with players. Canyon’s main focus is on meeting the needs of their customers and keeping them loyal by developing relevant products with high-quality features.

Canyon Accessories dynamic business growth is driven by following global trends in the industry. The key aspect is to timely develop the relevant products, allowing for updating the portfolio at the time right for the customers. To hold its ground, Canyon not only keeps pace with the current market trends, but shoots ahead. The brand team regularly surveys the customers and applies social listening to adopt the required novelties in the company's portfolio and improve the products.

The brand's products are intended for the people admiring the urban culture and those fond of innovation. Canyon motivates its customers to live their own life, regardless of the body shape, skin color or gender, and to change this world for the better – their creativity, their history, their environmental responsiveness, tolerant attitude, humanity, their will to help and share, their sustainable consumption are a highly valuable contribution to this world.

Canyon Accessories observes rigid quality control procedures: every device is tested at multiple levels: quality, durability and personal data protection. The brand pays special attention to assuring compliance with EU environmental standards (RoHS, CE). The device packages are made of 100% recyclable materials, no plastic used.

To win the race for an up-front customer experience, the brand has amended its service objectives: currently, a strategy of the soonest-practicable exchange warranty service and real-time user support in various channels is being implemented. The support service solves the most extraordinary tasks, allowing to minimize the waiting time for resolving the issues arising in the product use and providing the service excelling even that of the A-brands.

Press release distributed by Wire Association on behalf of Canyon Accessories, on May 29, 2023. For more information subscribe and follow Canyon Accessories