New Tiguan generation: Volkswagen’s bestseller celebrates world premiere in front of 10,000 employees

Published By Volkswagen [English], Mon, Sep 18, 2023 6:00 PM

Wolfsburg workforce given exclusive look at new model generation

- Production to start at main plant in fall 2023; market launch in first quarter of 2024

- Thomas Schäfer, CEO of Volkswagen Passenger Cars:

Thanking our staff was our top priority

- Chairwoman of the Group Works Council, Daniela Cavallo:

The world premiere at the works meeting is a special sign of appreciation for our workforce

Even before the official media unveiling, Volkswagen this morning presented the new Tiguan to some 10,000 employees at the works meeting in and around Hall 11 at the Wolfsburg plant. The Tiguan is one of the most successful Volkswagen models of the present day and is therefore of particular importance to the company: Since it went on sale in 2007, 7.6 million units have been produced – almost one million of them in the past two years. Since 2018, the Tiguan has been the bestselling model of not only Volkswagen Passenger Cars but also the Volkswagen Group. The new, third generation of the bestselling SUV will roll off the assembly line in Wolfsburg from fall 2023 and come onto the market in the first quarter of 2024. With its familiar compact dimensions, the Tiguan combines progressive technologies with charismatic design.

Thomas Schäfer, CEO of Volkswagen Passenger Cars: “Showcasing our new Tiguan to the VW team ahead of its world premiere was a top priority for us. It is our way of saying thank you to our employees for their hard work and passion. The compact SUV is a very important model for the company and the Wolfsburg location, an absolute bestseller across the whole world. A total of 7.6 million customers have purchased our compact SUV since its debut in 2007."

Daniela Cavallo, Chairwoman of the General and Group Works Council, underlined:

The idea of holding the world premiere for and with the workforce came from the Works Council. Holding the world premiere of the new Tiguan in the course of the works meeting sends a strong signal of our appreciation for our colleagues, especially here at the Tiguan’s birthplace in Wolfsburg. They contributed to its success and have been the best brand ambassadors from the get-gobeginning. This is how we say thank you you to ourfor the commitment of the workforce for their sterling work.

Member of the Board of Management at Volkswagen Board Member Passenger Cars for Sales, Imelda Labbé, said:

The Tiguan is one of our best-selling models in the compact SUV segment in many markets. Here in Germany, among other countries, it is even the number one in this vehicle class, making it one of the most important pillars for the success of the Volkswagen brand.

Volkswagen provides one of the most state-of-the-art and largest SUV programs with the new Tiguan, T-Roc, T-Cross, Taigo and Touareg, the all-electric ID.4 and ID.5 and a host of other models in North and South America, India and China. SUVs are the fastest-growing market segment worldwide, which is why having a strong portfolio is particularly important for giving Volkswagen a competitive edge.


The third generation of the compact SUV presents itself withintroduces a completely new design. Particularly striking are the powerful looking front end and the new, distinctive rear section. The interior of the Tiguan has also been redesigned. It is characterized by a high quality of materials and workmanship and impresses with aan impressive new operating concept. A clearly designed digital cockpit landscape, for example, provides maximum information and bringsintegrates digital services and apps on board. The operation is designed to be consistently self-explanatory. The modules include the new “Digital Cockpit” (anti-reflective digital instruments in tablet landscape format), an infotainment screen up to 38 centimeters (15 inches) in size with a completely new menu structure and graphics, a likewise new head-up display (projections onto the windshield) and a new, multifunctional driving experience switch with integrated OLED display. This new dial with its own mini-screen can be used to control the driving mode, radio volume or even the colors of the ambient lighting.

The Tiguan is based on the latest evolutionary stage of the Modular Transverse Toolkit: the MQB evo. The new technology developments realizedimplemented with this kit improve the Tiguan in almost every area. New hybrid powertrains with a purely electric range of around 100 km make the SUV more efficient than ever before. In addition, AC charging will be faster in all eHybrid versions, and DC fast charging will also be possible as a standard feature for the first time. In addition, new systems such as a pneumatic massage function for the front seats and the

IQ.LIGHT – HD matrix headlights” used for the first time in the Tiguan were derived from the luxury Touareg model. The new adaptive chassis “DCC Pro” perfects comfort and dynamics. The latest generation of “Park Assist

automates parking and backing out.

Press release distributed by Wire Association on behalf of Volkswagen, on Sep 18, 2023. For more information subscribe and follow Volkswagen

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