Telefónica Tech and Adwatch apply Blockchain against digital ad fraud
Published By Telefónica [English], Mon, Feb 6, 2023 3:57 AM
• Adwatch integrates its digital advertising certifier with the TrustOS product, the Blockchain-based certification solution developed by Telefónica Tech, to offer advertisers irrefutable metrics of their advertising campaigns.
• Both companies are promoting the creation of a trustmark for digital advertising campaigns in the framework of the EU's eIDAS regulation.
The post Telefónica Tech and Adwatch apply Blockchain against digital ad fraud appeared first on Telefónica.
Press release distributed by Wire Association on behalf of Telefónica, on Feb 6, 2023. For more information subscribe and follow Telefónica
